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Prezly

Social Media Press Releases


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Published 03/11/2011 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Prezly helps users build effective social media press releases. The application offers a number of valuable tools that enable users to organize, publish and track their press releases. Users can create content that includes audio files, attachments and high resolution images. Prezly also lets users embed videos from Vimeo and YouTube. Users can see the blogs and Tweets referring to their press release to identify the social context of the content and how it was received. Users can also send a summary of press releases to email contacts and track web and email traffic. Prezly integrates into the user’s website so they can maintain a press room with their domain name. Additional features allow users to build press releases and share them through Twitter, Facebook or auto post them to blogs.

Prezly screenshot
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What is the history and popularity of the app?

Prezly was created to help users successfully reach out to their audience. The concept was born as the founders identified a need for an easy way to send out press releases. During their time in advertising, Frederik and Jesse noticed that producing a professional press release with various media was a challenge for many. To help users find a better option, they created Prezly. The Prezly team is based in Belgium and includes Frederik Vincx, Jesse Wynants and Gijs Nelissen.

What are the differences to other apps?

Prezly is an attractive option for many users because it simplifies the process of building and sending an effective press release. Users with little or no design experience can create an eye-catching press release that includes images, videos and other content. They can also monitor the success of their marketing campaign through detailed analytics features included with Prezly.

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How does the web app look and feel to use?

Prezly keeps things user friendly with a clean, organized design. The site features a green and blue color scheme with a white background. This does wonders to give the design a life of its own without becoming a distraction to the user. Reports are available using charts and colorful line graphs. Prezly incorporates color buttons and familiar logos to help users find the tools they need to create and share press releases through social networks and other outlets.

How does the registration process work?

A new user can begin registration by clicking the green “Get Started Now” button found along the left hand side of the Prezly homepage. Doing so will direct the user to the registration form which requires a first and last name, email address, company or group name, the user’s desired URL, country location and time zone. The user is also asked to provide a username and password. A note at the bottom of the form advises the user that by submitting their details they confirm their agreement with the Prezly terms of service. Clicking the green “All done, now activate my account button” will take the user to the following page which includes a message advising the user to check their email for an activation link.

What does it cost to use the application?

Prezly provides users with four membership options. The first is a limited free plan which includes up to three press releases and a press room. The first membership option is the Small plan which costs around $30 per month and includes up to five monthly press releases, 50 contacts, social tracking and short URLs. The Medium plan costs around $70 per month and upgrades to include up to 10 monthly press releases, 250 contacts, email metrics, Google Analytics, custom domain name, multiple languages, templates and auto posting capabilities. The Large plan costs around $280 per month and includes unlimited press releases, unlimited contacts and multiple press rooms.

Who would you recommend the application to?

Prezly is a great tool for users who need to create professional press releases but have limited design skills. The application includes a full spectrum of features that help users build their press releases, send them and monitor their progress.

  • Create professional looking press releases
  • Add high resolution images, audio and other content to your press release
  • Embed videos from YouTube and Vimeo
  • Create a press room on your website
  • Access social tracking tools


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Prezly pricing

FREE - Permanently free version
Cheapest plan (per month) : €20.00
(5 monthly press releases, 50 contacts)
Most expensive plan (per month) : €200.00
(unlimited monthly press releases, unlimited contacts)

Languages

English

English

Prezly on Twitter

Link to app information

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